Food Waste Campaign

Food waste is a large problem in the US where an estimated 30% of all food goes unsold or uneaten. It can have negative impacts on the environment leading to climate change, deforestation, and the waste of resources. This campaign explores common themes that are connected to food waste in the US. With punchy titles and meaningful imagery, my goal for this project is to bring awareness to common issues in the US that lead to food waste. Research shows that people aged 18-34 are the most likely to contribute to food waste. Because of this, I focused on creating a minimal, yet bold and vibrant design that could attract their attention.