Cleveland Vegan Rebrand

Cleveland Vegan is a vegan cafe, bakery, and catering service located in Cleveland, Ohio, founded in 2012 by Laura Ross and Justin Gorski. Cleveland Vegan’s mission is to provide excellent customer service through their organic and locally sourced all vegan catering, cafe, and bakery. This purpose of this project was to redesign the company's logo and create brand collateral to represent this new identity for a corporate identity course. I aimed for this rebranding to add a sense of personality and playfulness to the company, as well as evoking a sense of reliability and trust.