Cleveland Vegan Rebrand

Cleveland Vegan is a vegan cafe, bakery, and catering service located in Cleveland, Ohio. They are dedicated to bettering the planet by reducing harm to animals, preserving resources, promoting healthy eating, and proving that eating vegan can be flavorful, fulfilling, and delicious. For this project, I aimed to design a welcoming and lighthearted rebrand that still aligns with Cleveland Vegan's existing personality and values. The playful vegetable characters are elements I illustrated to enhance the personality of the brand and create a sense of comfort and memorability.